Number Crunching Shows Old Movies Are More Creative Than New Ones

For customers with regular BT broadband service, Sky Movies is only available on-demand. Financial terms of the deal weren’t disclosed. Sky Movies claims to be the U.K.’s most popular subscription movies service, giving access to over 700 movies. Titles include brand-new exclusive premieres every week from major Hollywood studios, including Walt Disney, Fox, Paramount, Sony, Warner Bros. and Universal. Sky Movies subscribers are offered titles at least 12 months before any U.K. online subscription service. Premieres in October include Argo, Django Unchained, Les Miserables and Gangster Squad. Zero Dark Thirty and Life of Pi will debut in November on Sky Movies. The deal with BT includes the Sky Movies Premiere, Sky Movies Showcase, Sky Movies Greats, Sky Movies Disney, Sky Movies Family, Sky Movies Action & Adventure, Sky Movies Comedy, Sky Movies Crime & Thriller, Sky Movies Drama & Romance, Sky Movies Sci-Fi & Horror and Sky Movies Select channels. Alex Green, director of BT TV, said the deal “gives a tremendous boost to our BT TV film offering.” Sky commercial group director Rob Webster added: “We are pleased to extend the distribution of Sky Movies to BT TV customers. Following the conclusion of commercial negotiations, BT’s customers can now enjoy access to the U.K.’s most popular subscription movie service.

Newer Movies Are Less Creative

More specifically, theres a tendency for people to look at and like things that are new but not too new. If its way out there, its hard to palate, said Sreenivasan. And if its too familiar, then it seems boring. A model known as the Wundt-Berlyne curve illustrates this result. The amount of pleasure someone derives from a creative piece goes up as its novelty increases. But at a certain point, there is a maximum of enjoyment. After that, something becomes too unfamiliar to stomach anymore. Using the revenue generated by different films as a measure of its mass appeal, Sreenivasan found that more novel films sold more tickets until they reached a score of about 0.8. Afterwards, they appeared to decline in popularity and revenue. I thought overall this was quite an interesting study, said mathematician and computer scientist Erez Lieberman Aiden of Baylor College of Medicine and Rice University, who helped develop Googles Ngram Viewer . Aiden added that he wondered if there was some bias in the way tags were applied to older movies. Modern day audiences might not notice certain subtleties or differences in movies from the 30s, 40s, and 50s, perhaps making them appear more uniform in the final result. As well, cultural events at the time when a particular tag became heavily used could skew the results.

Eleven Sky Movies channels will be available to BT customers on a one-month contract, streamed live and also on-demand over the internet. BT already has the rights to show new movies on a pay-per-view basis, and customers can also subscribe to a library of about 200 films, although these tend to be older family favourites. Bu t the Sky tie-up means customers will be able to watch latest hits through a subscription service. However, unlike Sky customers, BT viewers will not be able to watch Sky Movies through mobile devices such as smartphones and tablets when on the move. BT did not reveal the value of today’s deal. Rob Webster, director of Sky’s commercial group, said: “We are pleased to extend the distribution of Sky Movies to BT TV customers. “Following the conclusion of commercial negotiations, BT’s customers can now enjoy access to the UK’s most popular subscription movies service. In helping even more UK homes enjoy Sky Movies, this agreement also supports our wholesale content business.” BT recently threw down the gauntlet to Sky when it launched free live Premier League action for football fans for the first time – if they buy its broadband starting at 10 a month. Today’s deal does not end a very public spat between the two firms, with Ofcom still deliberating on a complaint by BT about Sky’s alleged refusal to share its Sky Sports channels with it on “fair terms”. BT wants to offer Sky Sports via YouView set-top boxes to complement its own newly-launched sport offer. But BT has said Sky will not allow the channels to be broadcast over BT boxes unless it offers its rival wholesale access to its own BT Sport channels in return. The regulator will update on its investigation by the end of the year. Sky Movies has exclusive rights to show premieres from major Hollywood studios such as Disney, Fox, Paramount, Sony, WarnerBros and Universal on a subscription basis. This means that Sky Movies can show blockbusters at least 12 months before online subscription rivals. Last week BT also signalled plans to return to the consumer mobile market after more than a decade by signing a deal to use the network of Orange and T-Mobile owner EE.

BT strikes deal to show Sky Movies

The scores ranged from zero to one, with the least novel being zero. Lining up the scores chronologically showed the evolution of film culture and plots over time. What they found was that the most creative time in film history was probably the 1960s, right after the huge studios crumbled. The 60s were a time of the American New Wave filmsthinkBonnie and Clydeand a new breed of action movie, when James Bond showed up on the silver screen in 1962. Of course, novelty doesnt necessarily translate into ticket sales. The researchers looked at how the novelty score corresponded with box-office revenue, and found that while people liked new things up to a point (about 0.8 on the novelty ranking), after that, revenue dropped. Its worth pointing out that IMDB suggests previously popular words to the users who are filling in keywords. And because IMDB was not around when the movies of the 30s and 40s came out, the people filling in the keywords are a different group than these movies original audiences. Mann explains : Modern day audiences might not notice certain subtleties or differences in movies from the 30s, 40s, and 50s, perhaps making them appear more uniform in the final result. As well, cultural events at the time when a particular tag became heavily used could skew the results. People tagging movies shortly after 9/11 might be more inclined to use the word terrorism, for instance. Plus, theres the question of whether IMDB keywords are a good indicator of how creative or new a movie actually is. And the problem of measuring creativity in the first place.