More than two decades after immigrating to the U.S. my parents returned to Korea to establish a coffee chain. They were young when they first emigrated from South Korea and their formative business ventures were in the United States. So this was their first time doing business in a foreign country and, though they started life in Korea, the business conditions were unfriendly waters to them. In the post-war years, Korea rose rapidly to become the 11th largest economy in the world, but many corporate and social practices were still underdeveloped, especially in terms of ethics and moral obligation. My parents faced a system of commerce that was filled with graft; where sharks regularly swam across all industries.
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